Security used to be treated as a cost center — a checklist ticked once a year. That framing is out of date. Today a single failed vendor review can stall a six-figure deal in procurement for months, and a breach can cost you an anchor customer outright.
We treat security as an engineering property, wired into the pipeline: dependency and secret scanning before merge, least-privilege access, and controls mapped to SOC 2 or ISO with the evidence assembled as the work happens. When the buyer's questionnaire arrives, the answers already exist.
Done this way, a strong security posture stops being a blocker and becomes an accelerant. The teams that can answer a security review in a day close deals the teams that can't are still negotiating.